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Boomerang

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Boomerang is a cable television channel that launched on 1 April 2000 in the United States, so that the classic cartoons airing on Cartoon Network could have a new home. Originally owned by the Turner Broadcasting System, a now defunct subsidiary of WarnerMedia, the channel is part of Warner Bros., following the redistribution of Turner's assets to other subsidiaries within WarnerMedia, the parent company since 4 March 2019.

Initially, it was just to air the Hanna-Barbera shows, such as Top Cat, The Flintstones, The Jetsons, Yogi Bear, and some obscure titles, such as Where's Huddles? and The Roman Holidays, but as Cartoon Network slowly started to abandon airing their theatrical cartoon shorts, this channel added all the theatrical shorts that Cartoon Network once aired. The channel has also aired Baby Looney Tunes, Duck Dodgers and recently The Looney Tunes Show and The Sylvester & Tweety Mysteries. However, many other Looney Tunes-related shows, including Tiny Toon Adventures, Animaniacs, Pinky and the Brain, and The Looney Tunes Show have aired on Boomerang channels overseas. A couple of the anthology shows that aired on Cartoon Network are occasionally rerun as well.

In the United States, this is one of the only few channels where classic Looney Tunes currently rerun due to Cartoon Network officially dropping Looney Tunes reruns in 2017. As of late 2018, Boomerang’s rerun rotation has been reduced to showing post-1948 shorts. However, compared to Cartoon Network, which aired a large variety of shorts including pre-1948 and post-1964 Looney Tunes shorts back then, that rarely changes.

Looney Shows

Looney Movies

YouTube Channels

Boomerang has four YouTube channels. In the USA, Boomerang Official USA, in the United Kingdom, Boomerang UK, in Central, South America and Mexico Boomerang Latin America, and in France, Boomerang France. The Boomerang UK and Boomerang France channels frequently upload clips of unreleased Wabbit/New Looney Tunes episodes in the USA.

They never upload full length cartoons on their channels.

Boomerang's SVOD

On 7 March 2017, Boomerang announced that it would launch an app featuring programming from the over five thousand titles from Hanna-Barbera and Warner Bros., as well as exclusive original programming. The app launched 11 April 2017.

All of the content is On-Demand. The service is four dollars ninety-nine cents a month and features Warner Bros owned cartoons. The service is also available in the UK.

Boomerang can be accessed from the Boomerang.com website or an app downloaded to many/most devices. It's also available as an add-on to Prime Video.

Looney Content

*(including DVD/Blu-ray restorations, 1995 Turner prints and 1997 TV transfers; shorts physically released only on Porky Pig 101 are presented as 90s B&W transfers or computer colorizations)

Censorship

Since Boomerang is a spin-off channel of Cartoon Network, the channel edits the same cartoons for the same reasons: racial and ethnic stereotypes, drug abuse (tobacco smoking, alcohol drinking, and misusing pills), suicide references, dangerous behavior involving gasoline drinking, and other politically incorrect content. This applies to the American TV channel feed only. The international versions have the Warner Bros shorts uncut and do include some titles that have been banned from airing in America due to racial/ethnic stereotypes. The Boomerang streaming app aired "A Sheep in the Deep" uncut, leaving in the scene of Ralph and Sam smoking during their lunch break.

See Cartoon Network's "Censorship" section for more information.

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References



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