De Rica is an Italian food company founded in 1963 by Luigi Tononi.

In 1967, Pagot Studios[1], best known for creating and producing Calimero, produced a series of commercials for De Rica products featuring Sylvester and Tweety that aired on the Italian advertising show Carosello[2]. Products advertised included lima beans, peas, and tuna.

In some commercials, Sylvester appears with his son, Sylvester Junior, instead of Tweety.



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