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General Mills, Inc. is an American Fortune 500 corporation, primarily concerned with food products. Its headquarters are located in the Minneapolis suburb of Golden Valley, Minnesota. The company markets many well-known North American brands, such as Betty Crocker, Yoplait, Colombo, Totino's, Jeno's, Pillsbury, Green Giant, Old El Paso, Häagen-Dazs, Cheerios, Trix, and Lucky Charms. Its brand portfolio includes more than 100 leading U.S. brands and numerous category leaders around the world.

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