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Max

Current logo

Hbomax

Logo used from 29 October 2019 to 22 May 2023

Max is an American subscription video-on-demand streaming service from Warner Bros. Discovery. It launched on 27 May 2020 in the United States as HBO Max.[1] The service carries programming from the HBO premium TV service and additional original programming and library content from all corners of Warner Bros. Discovery and third-party content providers.

On 31 December 2022, 256 classic Looney Tunes and Merrie Melodies cartoons (particularly those released after 1950) were removed from the streaming service without notice.[2] On 3 January 2023, it was revealed that the reason for the removal was a result of the license for the cartoons expiring, which the platform chose not to renew.[3]

Following the merger of WarnerMedia with Discovery, Inc. to form Warner Bros. Discovery in April 2022, the service was combined with Discovery+ and rebranded as Max on 23 May 2023.[4]

On 1 March 2024, 137 classic Looney Tunes and Merrie Melodies shorts were removed from the service, and another 136 were added.[5][6]

Looney Programming[]

Max Originals[]

Television[]

Movies[]

Available only in Latin America and the Caribbean[]

Restoration process[]

When the streaming service had its launch announced, the streaming service of the theatrical cartoons originally consisted of select cartoons that were previously restored on home media. However, due to high ratings from audiences with the Looney Tunes brand on the service, Warner Bros. was conceived to expand the original theatrical library, with the main motive of featuring cartoons without an official home media release.[9] Due to the COVID-19 pandemic closing Warner's in-house Motion Picture Imaging facility that normally restored the cartoons for previous home media collections such as Looney Tunes Golden Collection, Looney Tunes Super Stars, and Looney Tunes Platinum Collection, high-quality prints were outsourced to unknown foreign post-production companies to reduce costs and to complete the restorations on time constraints. Majority of the cartoons were sent over and restored, including shorts that were rarely aired on television at the time such as the black-and-white shorts and the Warner Bros.-Seven Arts produced cartoons, with notable exceptions being the shorts seldom aired due to containing harmful outdated stereotypes/imagery and those featuring Bosko or Buddy. This created a large backlog of cartoons ready to be made available on home media, while also being presentable in HD. Adobe software was used to complete the restorations, particularly After Effects, Photoshop, and Premiere.

Some cartoons were re-restored, primarily due to being originally released as a 1998 dubbed version print, which is only available as SD and/or feature DVNR, so they were redone to remove DVNR artifacts and be presentable in HD format. Nearly all prints of cartoons from the Associated Artists Productions package had their audio sourced from their 1995 Turner dubbed prints, while cartoons in the Sunset Productions package were sourced from matter that Warner Archive Collection was able to get access to (in the same manner as the prints on Porky Pig 101), thus any audio errors contained with these prints were carried over.

During the same time period, Warner Bros. settled a deal with MeTV to air the theatrical cartoons, and the same prints were sent over when the channel accepted the deal. When WarnerMedia merged Discovery in 2022, these same prints would also be used for the Discovery Family channel. Despite the new restorations, they have yet to be aired on Turner Entertainment-based channels, such as Cartoon Network, Boomerang (with rare exceptions such as "Holiday Highlights" and "The Phantom Ship"), and WB-owned YouTube channels, such as WB Kids and WB Classics.

List of restored cartoons[]

The following cartoons were restored and made available on the streaming service.

Available only in Latin America[]

Controversy[]

While the cartoons themselves tended to be restored in a usually clean condition, these newly restored prints has gained controversy for its tampering of opening/ending title sequences. Majority of the titles were restored with added graphics that expand past TV safe areas, which were often blacked out or zoomed in on previous restorations. Although this was originally an intent to resolve overscan, animation buffs criticized the amateurish work done on the editing, resulting in shoddy and even blatant editing errors that in some cases are obvious to the casual viewer.[9]

Additional errors were also present in a few title sequences outside of adding additional graphics. As elements of title sequences were often animated separately instead of in-print with the original negative, certain elements of the opening sequences were sometimes subject to modifications from the original negative. An example includes the original print of "Rabbit's Kin", which kept the "Warner Bros. Pictures" byline when the Merrie Melodies logo faded in. Although some prints were later re-released to resolve these errors, they had gained ire for featuring errors that were not present on original versions and also easily observable by the casual viewer. Some shorts feature reversed animation during transitions or fake cutaways to the next scene, with examples being the "Bugs Bunny In" title card featured in cartoons released past "Wideo Wabbit". Finally, animation buffs have criticized a few of the prints for containing a large amount of grain removal, resulting in digital destruction in a similar manner to DVNR.[10]

Due to the mixed reception of these restorations, the rest of the cartoons that were not restored were completed in-house at Warner Bros' Motion Picture Imaging or at Warner Archive, particularly for Looney Tunes Collector's Choice. Likewise, when these cartoons sourced from these restorations were released to home media, most errors have been attempted to be cleaned up and title cards were zoomed in to limit showing artificially added graphics.

References[]

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