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Safeway Inc. is a chain of grocery stores founded in 1915. Safeway owns the Vons market chain as well as its own chain. The chains were then bought by Albertsons LLC. Despite them being bought out, Albertsons continues to use their names on their stores.

Eating Right was a product line introduced in 2007 by Safeway, a chain of grocery stores.

Eating Right Kids was an off-shoot of the Eating Right Line introduced in 2008. The products amounted to at least 100 and included energy bars, breakfast cereals, cookies, pancakes, packaged vegetables[1], pasta[2], and fitness water.[3] The packages of the products featured various Looney Tunes characters on them.

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